The above (Typolution) is a clip by Olivier Beaudoin. It’s a story about the creations that pure rain causes and the destruction that results from acid rain at the end–how we evolved from a pure earth to a polluted one. It’s set to Ratat’s “Nostrand”. This typography is really effective because it uses text in novel ways to create not only a story but art. The music flows really well with the progression of the storyline.
The second typography I chose was someone who did one to the TV channel Court TV: RED. Real Exciting Drama. I feel this was done especially well. The text moves along with the action of the piece, and effectively mimics the drama behind ambulance and police. In a car chase, car tire tracks chase along and crash into text, mimicking a high speed car chase.
