Anti-ad Audience

My anti-ad’s audience would be fairly wide reaching, encompassing all ages except children and the elderly.  The anti-ad would be appreciated by anyone who drinks Coca-Cola or anyone who is concerned about health issues. Their gender is male and female, ages 20-40, including all races, sexualities, religions, and politics; Their nationality is American. My anti-ad  might be placed in a couple of magazines, one general and one geared toward the twenty-somethings. The general audience might be Time or Newsweek, the twenty-somethings might be in a health or fashion magazine.

Advertisements

P3D3 Process

The scene: It was a late night as I skimmed through the suggestion and comments of my peers.  Holding a hot chocolate in one hand, I scrolled down seeing what was missing or needed to be elaborated on. 7pm became 9 which became 12, 3, and then soon 4AM.  YouTube comedy sketches and Skype conversations interjected my drafting process; time sped by.

What was changed:  I added a couple paragraphs for the anti-advertisement section.  Some sentences were inserted into paragraphs.  A few sentences were reworded. The introduction was expanded to include a more detailed description of the advertisement.  Websites were hyper-linked properly to avoid looking garish. Audience was considered more in the paper.

What I plan to do: I’ll probably play around with the order of the analysis sections and decide whether or not some things should read side by side or kept as separate paragraphs. I plan to talk about audience more. I plan to expand upon my justification for the fonts, colors, images chosen for my anti-ad. I plan to finish my anti-ad before the deadline.

Paragraph Flip

Original:

I remember the feeling I had when I gained that sudden burst of adrenaline. My muscles started frantically pumping all throughout my body. I was fighting and struggling to bring whatever was on the end of my line in. The cheers from my family urged me to fight on and not give up. I used all eighty-eight pounds of my young body to pull back and fight this creature. I blocked out all the shouts and screams that came out of my family’s mouths, all I could concentrate on was the thought of bringing in whatever was on the end of my line. I felt a large vein on my neck slowly rising and popping out, I could feel myself breathing more heavily each time I pulled back on my squirming fishing pole. My heart frantically pumped to the energetic and frantic music my mind and body were playing. I heard every muscle rip and every joint crack. My body moved automatically and it felt as if I was robotically programmed on what to do. It was like I was reading procedures that go along explaining what I must do to put something together.

Revised: My body gained a sudden burst of adrenaline. My muscles started frantically pumping all throughout my body. I fought and struggled  to bring whatever thing caught onto my line. My family’s cheers urged me to fight on and not give up. All eighty-eight pounds of my young body pulled back and fought this creature. I blocked out all the shouts and screams that came out of my family’s mouth, like an athlete tuning out a crowd of cheering fans. I could only concentrate on whatever thing caught onto my line. A large vein on my neck slowly rose and popped out, pulsing through my heavy breaths each time I pulled back on my squirming fish pole. My mind and body played frantic, energetic music which my heart frantically tried to keep up with. Muscles ripped and joints cracked. My body moved like a robotic program.

Job Activity: Guess the Job

job activity

OW: “Why I Write”/”Sleeping with Alcohol”

Why I Write

Every sentence in Terry Tempest Williams “Why I Write” is a different reason for why she writes. So, what is the main gist if every sentence is a new idea? I would say that Terry Tempest Williams writes because she desires art with a purpose.  The purposes are numerous, but ultimately it all boils down to art with a purpose. Beyond purpose, this art is alive like a human being living life—in its ups and downs, its heartaches and joys.  Art come alive with a purpose is why I think TTW writes.  For her, it is her soul. I don’t know if I can fully relate to TTWs reasons. Beyond necessity or want, I do not write.  I only write when I want something—for a better grade, to sway a senator on an issue, to contact someone or it’s required.  I prefer images to writing, abstraction to concrete.  It seems ironic since my blog posts are very wordy/lengthy. The end goal of writing of course is limitless—it can do and accomplish just about anything.

Sleeping with Alcohol

I really liked Donna Steiner’s “Sleeping with Alcohol”. I felt as someone who doesn’t know her that her techniques for discussing her story were really effective.  I liked how she used distance by talking about herself in the third person for her drunk self and remaining in first person for her sober self.  For me, this use of distance was really effective in making her story all the more heartbreaking and sad.  By using first person, the person that interacts with the reader the most, it makes her seem like a person who genuinely, if she could, wanted to rid herself of alcohol’s enslavement.  It makes her seem like a person who is afflicted with alcohol abuse rather than an alcoholic.  In psychology we learned that the more PC term for alcoholism is to call them ‘person with alcohol use disorder’ and not ‘alcoholic’. They do this to label the disorder, not the person.  I feel that Steiner’s use of first and third person does what psychology aims to do by making it more PC. We feel more sympathy for Donna when first person presents her as a suffering victim.  The use of first and third person also makes it appear like she’s trapped in a body she can’t control, as if her super ego is watching from a distance as her id overpowers her ego.

OW: “The Poets in the Kitchen”

In Marshall’s “The Poets in the Kitchen”, the writer recounts how language served as a source of power, expression, and art for her mother and extended family (friends included).  She makes sight of how they took the American language and made it their own, common language, that was pleasing to them: “a few raw-mouth pennies” “tie up your belly” “These New York children” “tumbling big” “beautiful-ugly” “free-bee” “soully-gal”.  As the writer grew up with them, knowledge from their use of language was imparted to them. I feel this piece can apply to all of our papers, but for this third one in particular, I would say that the creation of a custom language can be useful when developing your advertisement.  You never know when you can come across a clever combination of words.  It also speaks to the impact and power that words can have when expressing your stance on an issue.  As Nobel Laureate Czeslaw Milosz had said “Language is the only homeland.” While spoken language may be the homeland, visual language is the universal tongue.  Images can speak a thousand words in your anti-ad, while words can amplify them. I think this piece also speaks to audience framing of your writing and being able to communicate in a way that speaks to the people, just as these Barbados women communicated uniquely with each other.

Typography Reflection

I feel with each audience you would want to emphasize different things.  With my age group, I focused on not making it too long or dense and visually separated it into different short chunks. I also chose a style and color format that I thought would be interesting, short, and eye catching for students. I chose one font for the entire typography except for the bottom right section.  I wanted to choose something that was easily readable yet not too traditional.  For the bottom right, I chose a very creative and artsy font to signify the real growth of independence and your identity.  Freedom was boldfaced in yellow because it’s a positive word that I wanted to scream out, as if a high school student feels when they finally get that diploma in their hand.  Opportunity, adventure, and diversity and responsibility were boldfaced with different colors to emphasize their meaning more. The middle right was straight and aligned to signify high school routine.  The bottom left section balanced on a single point to signify balance.  The choice of color from bottom to top (dark purple to bright pink) was supposed to mimic how pressure builds up the more things you have to balance in life and it sort of explodes from a single point yet you still need to keep your cool and have it all balanced or everything will come crashing down. The first and last parts were wavy to signify the period of finding yourself, growing and experimenting before you centered in on your true independence.

Typography

Free Write:

The first day my parents left was the beginning of freedom. It was time for a fresh start and a new beginning.  There would be no more routine, no more waking up early, and fewer adult figures. Finally, a chance at being independent! As the days went on, I realized that with this new found freedom also came bigger responsibility.  Yes, there were more tests and papers, but I had to rely on myself for things I wouldn’t have done in high school: going to the doctor when I was ill, buying my own groceries, cleaning after myself, living with roommates as well as watching my thresholds when it came to the party scene. While there was responsibility, it was also a period for growth, and with increasing self awareness it was easier to stay grounded and finally get one step closer to true independence–balancing freedom and responsibility on my own. College is a time for more adventures, more opportunity and different situations.

Re-write for High Schoolers

Untitled-1Justification: The message was intended for high school seniors about to graduate. Certain words are emphasized with colors to amplify their meaning.  The shape of the words also symbolizes the meaning–the twisting curves of freedom, the straight caps-lock routines, the towering weight of responsibility and the wavy lines towards independence.

YouTube Typographies

The above (Typolution) is a clip by Olivier Beaudoin.  It’s a story about the creations that pure rain causes and the destruction that results from acid rain at the end–how we evolved from a pure earth to a polluted one. It’s set to Ratat’s “Nostrand”.  This typography is really effective because it uses text in novel ways to create not only a story but art.  The music flows really well with the progression of the storyline.

The second typography I chose was someone who did one to the TV channel Court TV: RED. Real Exciting Drama.  I feel this was done especially well. The text moves along with the action of the piece, and effectively mimics the drama behind ambulance and police.  In a car chase, car tire tracks chase along and crash into text, mimicking a high speed car chase.

 

The Onion: Anti-ads & Articles

The Onion

Articles are anti-ads because they take a topic, product, or person and put the most ridiculous spin on it, in an attempt to mock the target. Also, the products that The Onion sells are also anti-ads because they make fun of well known products.

One of the products that The Onion makes fun of is the aluminum water bottles they have now b/c of the BPA scare in plastic bottles.  They make fun of how the aluminum bottles advertise themselves as the equivalent of making a major impact on the environment.  The Onion mocks them in sarcastic language saying that buying it makes an ‘unbelievably negligible difference’.  Another product that The Onion does an anti-ad for iPod products, like iHomes, iPillows, etc. so many things have been turned into a speaker device for iPods. Some of these things are completely useless. The Onion criticizes the versatility of useless products for the iPod by creating a ridiculously fake iFeast for pets—the portable pet feeding/watering system for you MP3 player.

onion water bottleonion iFeast

 

 

 

 

 

 

 

 

 

 

 

 

 

Two articles I found funny were “Television Processed Foods Couldn’t Be More Proud of the Children They Raised” and “Man Pinned Under Car Wondering When Adrenaline Going to Kick In.”  The first one was funny because the TV and Processed Foods companies rely on those lazy people to generate their incomes.  It’s an ironic flip to be praising the laziness of humans, instead of the worked for achievements. The second one is funny because although adrenaline does kick in when you’re under a tense situation, it doesn’t kick in so much that the average person would be able to get out from under a car in the blink of an eye. Adrenaline doesn’t do all the work; humans have to exert actual physical effort too.

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